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Woman captures theft of local Ulta Beauty store on camera

BROOKFIELD, Wis. — It’s a criminal offense trending across the region and now it truly is occurring in Southeast Wisconsin. In just one particular 7 days, 3 Ulta Magnificence outlets have been specific in shoplifting strategies at three different destinations: Mount Pleasurable, Brookfield, and most lately, Menomonee Falls.

“It is disheartening to know that criminal offense like this is occurring in merchants the place we store every working day,” claimed Molly Schultz.

Past 7 days, Schultz was purchasing inside of an Ulta Elegance store in Brookfield when she noticed an overall theft unfold before her quite eyes.

“I was essentially about to be on my way out the door when I saw two persons stroll in masked up. They just type of seemed like they were up to some thing,” mentioned Schultz. “The subsequent matter I know, they’re pulling out baggage and they are just wiping household of the fragrance on all of the cabinets.”

She pulled out her cell phone and captured movie of the incident just before the suspects ran out the door.

I trapped all-around and gave a report to the police. I despatched the movie to the supervisor and the officer that was there,” explained Schultz. “The supervisor, when it went down, experienced stated that the Mount Enjoyable keep had gotten strike before.”

In a statement, Eileen Ziesmer, Ulta’s Vice President of Community Relations, mentioned, “As our shop footprint and brand recognition has developed, Ulta Natural beauty has more and more turn out to be a concentrate on for these criminals. The ‘always on’ mother nature of social media would make these crimes that much extra obvious.”

“Structured Retail Crime impacts suppliers, customers, staff members and communities. As our assortment, shop footprint and manufacturer awareness have grown, Ulta Beauty has increasingly turn out to be a target for these criminals. The normally on character of social media can make these crimes that a great deal a lot more visible. The security of our visitors and associates is always our highest priority. Our procedures and methods replicate the at any time-evolving retail landscape to include a wide range of greatest practices and trainings to make sure the basic safety of our attendees and associates when performing to mitigate threats. Furthermore, our Reduction Prevention crew continues to lover with legislation enforcement and other suppliers to handle and shut numerous advanced cases, massive and modest, bringing criminals to justice.”

— Eileen Ziesmer, Ulta Natural beauty VP of General public Relations

I absolutely imagine social media has a adverse influence on points like this,” explained Schultz. “Basically, the working day right before I was on TikTok and I had seen an Ulta obtaining robbed. People submit it and see an individual else do it and then feel, ‘oh, they obtained absent with it, so now I can go do it.'”

Law enforcement have not arrested any person for the thefts as of nonetheless. Ulta Attractiveness reps say their reduction and prevention workforce is working carefully with legislation enforcement and other vendors to close lots of intricate cases and carry criminals to justice.

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