Atlanta Apparel continued to break records in its brand offerings, showcasing its largest-ever number of temporary exhibit offerings at the April 2022 market, April 11 – 15 at AmericasMart Atlanta.
“The positive energy this April at Atlanta Apparel could be felt across all 14 floors of permanent showrooms and temporary exhibits,” said Caron Stover, International Market Centers (IMC) SVP of apparel. “The Atlanta buyers came to market hungry for inventory and found an impressive scope of apparel, accessories and footwear offerings to meet customer needs. We are already looking forward to continued growth for our June edition.”
The April edition of Atlanta Apparel, which ran concurrently with VOW Bridal & Formal, welcomed attendees from 47 states, Washington D.C. and Puerto Rico. Atlanta Apparel also continued to bolster its international attendance, welcoming buyers from 11 countries. In the end, the show was successful and for good reason, as consumers’ interest in fashion (and sustainable at that) is rising in the post-pandemic era.
Fall Fashion Show Fills City Street
More than 600 Atlanta Apparel participants filled John Portman Blvd April 12 for the market party and semi-annual runway show, held against a backdrop of the downtown Atlanta skyline. The standing-room-only Autumn/Winter 2022 fashion trend event showcased 74 looks across young contemporary, contemporary, shoes and accessories categories, highlighting top trending colors and styles coming for next season. If you’re going to sell fashion accessories and apparel in your store, it’s pivotal that you stay up to date on trending fall fashion styles and year-round looks.
Atlanta Apparel’s fashion and events director, Morgan Ramage, explained, “Our decision to hold the market party and runway show in the streets of downtown Atlanta provided an amazing opportunity to showcase the Market’s unique connection of culture and commerce.” Buyers and exhibitors alike were seemingly impressed by the scale, energy and presentation of the runway show, judging from the fact that the show’s social media engagement topped nearly 100K impressions for that day alone. One of the most engaging posts was a video recap of the full show; check it out on Instagram for a fun glimpse at the Apparel show.
Shoes, Resort Wear Categories Grow
Atlanta Apparel once again broke records for brand offerings this April, presenting over 3,500 lines in 350+ permanent showrooms and 400 temporary exhibits. The market’s comprehensive apparel resources were marked by notable growth in shoes, trending resort wear styles, accessories and contemporary categories.
Retailer Lisa Caruso of Fashion Express in New York found all the new product she needed across Atlanta Apparel’s brand offering. “There is so much to see under one roof, and Atlanta had everything I needed and more,” Caruso said. “It was nice to visit a couple of my favorite showrooms and discover some additional lines that I hadn’t seen in Atlanta before.”
“Atlanta is a central location that is easy to shop and offers a great social setting,” added Katharine Freiberg, retail buying coordinator for Monkee’s Franchising LLC. “We enjoy everything about coming to Atlanta, especially the wonderful showrooms, showroom owners and brands we discover here.”
While buyers clearly found what they were looking for, like top fall fashion trends, exhibitors, too, saw financial success. Exhibitor Joel Ramirez, west coast sales manager at Dressed 2 Kill, for example, opened an expanded showroom this April and noted continued growth opportunities at Atlanta Apparel.
“This market was absolutely amazing and our clients really loved our expanded location,” Ramirez said. “The presentation and lighting across our larger space has drawn in so many new buyers, and we signed over 20 new accounts. We are planning to expand even more in Atlanta in the future.”
Exhibitor Haley Richter, vice president of Lisi Lerch, handcrafted accessories, noted that she found many of her largest accounts at Atlanta Apparel. “Atlanta Apparel introduced us to a number of returning buyers, such as Monkee’s Franchises, Scout & Molly’s and Copper Penny,” said Richter. “Our first two days of the market were all new accounts and the last day we saw our returning clientele.”
For a fun look at what today’s top designers are wearing at market, check out this article from Designer’s Today.
International Market Center’s (IMC’s) five Atlanta Apparel markets feature the latest looks in contemporary, young contemporary, women’s modern, shoes, fashion accessories and more, plus specialty categories such as children’s and plus-size. The next Atlanta Apparel Market is June 8 – 11, 2022, (temporary exhibits June 8 – 10) at AmericasMart Atlanta.